Amid the rapidly changing regulatory environment surrounding businesses, cases are emerging in which existing regulations fail to fully account for new business models and market changes, or constrain corporate innovation and growth. In particular, given that public-sector regulations, including those imposed by central and local governments, have varying effects depending on a company's business structure and the market environment, it is important to closely analyze the substance and effects of individual regulations and develop reform measures grounded in business realities.

Drawing on its expertise in competition law, Shin & Kim's Competition Regulation Response Center analyzes the problems and commercial impact of the regulations faced by businesses, and proposes measures suited to each company's circumstances to reform regulations or promote competition. Furthermore, the Center integrates the capabilities of professionals and attorneys with experience handling a wide range of policy and regulatory matters at central and local governments and related institutions to provide systematic advisory services at every stage, from analyzing regulations and developing reform measures to formulating, and supporting the implementation of, strategies for incorporating those measures into legislation and policy.