With the digital transformation, online platforms are rapidly expanding across all industries and aspects of daily life—beyond mere transaction intermediation services—to include generative artificial intelligence (AI), search, social media, digital content, advertising, mobility, productivity tools, and operating systems. In response, competition authorities both domestically and internationally, including the Korea Fair Trade Commission, have been comprehensively overhauling regulatory frameworks specifically tailored to platforms. As preemptive platform regulations, such as the European Union’s Digital Markets Act, are being fully implemented overseas, Korea Fair Trade Commission is also actively continuing to regulate and monitor issues related to monopolistic practices and unfair trade practices in the online platform sector.

The platform industry possesses unique characteristics—such as network effects, two-sided and multi-sided market structures, and the importance of data—that are difficult to capture through traditional regulatory perspectives alone. In particular, as the competitive landscape of the market is rapidly changing due to the emergence of new technologies and business models, such as generative AI, tailored solutions based on a deep understanding of the platform industry are essential.

Led by its AI & Digital Competition Team (Team Leader: Attorney Chang Hun Lee), Shin & Kim proactively analyzes domestic and international regulatory trends to provide strategic solutions tailored to clients’ business realities regarding competition law and other regulatory issues faced by platform operators. Experts with extensive experience in these fields deliver practice-oriented legal services, offering comprehensive support to clients from the business planning stage to investigations and litigation.

Shin & Kim helps clients effectively manage regulatory risks while continuing to innovate and grow their new businesses, even amid the rapidly changing platform market and regulatory environment.